I mean, Apple's advertising is stating that it's an open platform with free competition, so either their idiots or lying - they can't have it both ways.
> Developers also receive free marketing opportunities through our store design, including the new Today editorial feature, personalized recommendations, search tools, top lists, and social marketing. All this helps to support the millions of successful apps on the App Store.
And then...
> A store that welcomes competition.
> We believe competition makes everything better and results in the best apps for our customers.
> We also care about quality over quantity, and trust over transactions. That’s why, even though other stores have more users and more app downloads, the App Store earns more money for developers. Our users trust Apple — and that trust is critical to how we operate a fair, competitive store for developer app distribution.
