"Charge more" is rhetoric[0]. If you look closely at those posts where patio11 advocates charging more, his reasoning for doing so is that most highly skilled developers undercharge for their services. His advice simply doesn't apply outside of that context.
[0]: If you don't know the difference between Rhetoric and Dialectic, I urge you to read Rhetoric by Aristotle. It will help explain some of the problems you may or may not have when talking with non-technical people.
> his reasoning for doing so is that most highly skilled developers undercharge for their services. His advice simply doesn't apply outside of that context.
Being highly skilled is a personal auto-evaluation. One might (perhaps wrongly) believe this and still not manage to raise rates.
> I urge you to read Rhetoric by Aristotle. It will help explain some of the problems you may or may not have when talking with non-technical people.
This is an interesting piece of advice. You think this would be a common trait among technical people?
I never did read Rhetoric, perhaps I'll find time over the holidays.
[0]: If you don't know the difference between Rhetoric and Dialectic, I urge you to read Rhetoric by Aristotle. It will help explain some of the problems you may or may not have when talking with non-technical people.