> his reasoning for doing so is that most highly skilled developers undercharge for their services. His advice simply doesn't apply outside of that context.

Being highly skilled is a personal auto-evaluation. One might (perhaps wrongly) believe this and still not manage to raise rates.

> I urge you to read Rhetoric by Aristotle. It will help explain some of the problems you may or may not have when talking with non-technical people.

This is an interesting piece of advice. You think this would be a common trait among technical people?

I never did read Rhetoric, perhaps I'll find time over the holidays.