One: SW has always had a hefty focus on merchandising, and porgs are at least better than Ewoks. (Also, I kind of love the porgs, and may in fact own a porg plushie. And have a porg desktop wallpaper. And some porg vinyl figures on my desk.)
Two: I think a release cycle of a movie every year could have been sustained with better movies. I, for one, would be thrilled if another Rogue One type movie was coming out this year. And the MCU (which I have to assume was their model here) has been doing okay with 2-3 movies per year. The fans didn't get fatigued by the quantity of movies but the quality IMO.
I think their execution was absolutely terrible and the result was quite bad, but the strategy was fine.
The thing that the MCU does—that Star Wars has not yet figured out how to do—is have multiple parallel stories that only occasionally intersect. Marvel can release a Guardians, Spider-Man, and Thor movie in the same year because those movies basically have nothing to do with each other.
In contrast, every Star Wars movie is squeezed into a single linear storyline. Lucasfilm has created alt storylines but so far they are all in TV shows, not movies.
Yes, agreed. And I think some of the most compelling storylines have come from the TV shows (and computer games). I'm more interested in Bastila and Revan than the Skywalkers, at any rate. :)
One: SW has always had a hefty focus on merchandising, and porgs are at least better than Ewoks. (Also, I kind of love the porgs, and may in fact own a porg plushie. And have a porg desktop wallpaper. And some porg vinyl figures on my desk.)
Two: I think a release cycle of a movie every year could have been sustained with better movies. I, for one, would be thrilled if another Rogue One type movie was coming out this year. And the MCU (which I have to assume was their model here) has been doing okay with 2-3 movies per year. The fans didn't get fatigued by the quantity of movies but the quality IMO.
I think their execution was absolutely terrible and the result was quite bad, but the strategy was fine.