The thing that the MCU does—that Star Wars has not yet figured out how to do—is have multiple parallel stories that only occasionally intersect. Marvel can release a Guardians, Spider-Man, and Thor movie in the same year because those movies basically have nothing to do with each other.
In contrast, every Star Wars movie is squeezed into a single linear storyline. Lucasfilm has created alt storylines but so far they are all in TV shows, not movies.
Yes, agreed. And I think some of the most compelling storylines have come from the TV shows (and computer games). I'm more interested in Bastila and Revan than the Skywalkers, at any rate. :)
In contrast, every Star Wars movie is squeezed into a single linear storyline. Lucasfilm has created alt storylines but so far they are all in TV shows, not movies.