Snowflake’s value is that they provide the same technical products as amazon/google/etc, but are not amazon/google/etc. Some shops like buying into the google ecosystem, some are afraid of vendor lock in.
Probably other things, but many companies exist just to be alternatives to faang. If you’re good enough, you surpass that intention.
I saw them a year or two ago positioning themselves in contrast to Redshift and BigQuery. I though "these guys are building something for Microsoft to acquire" (my thought was, something with a more modern OLAP architecture than SQL Server, which they can offer via Azure). Naive me, they were so much more business savvy than that...
Probably other things, but many companies exist just to be alternatives to faang. If you’re good enough, you surpass that intention.