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I saw them a year or two ago positioning themselves in contrast to Redshift and BigQuery. I though "these guys are building something for Microsoft to acquire" (my thought was, something with a more modern OLAP architecture than SQL Server, which they can offer via Azure). Naive me, they were so much more business savvy than that...


The snowflake team came from Microsoft.


SQL Server had too much political pull within the org for such a deal to succeed.




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