I think amazon makes a vast majority fair and square. They were super innovative on the AWS side and earned that market share and I think they also just outcompeted on merit on the physical goods marketplace side.

I've always hated Apple but that's just a total opinion, not really based on anything specific but I respect that at least they sell products people want(ed).

The other's deserve the hate they get full stop IMO. But to be sure this is all just my subjective opinion.