Rational is a big word. I don't believe anything is ever 100% rational. Is making good decisions based on implicit learning (which is entirely subconscious) rational?
to be precise, marketing is just a way to engage with the target audience and potentially start a conversation/relationship.
It's not that hard to reach or even meet "geek" decision makers face to face. Just go to any tech conference. send something insighful to the mailing list with non-intrusive link in the signature. hit them up on linkedin/other interest groups. I'm totally OK with vendors get into bidding wars over SEO keywords so I can find what I need this minute much quicker.
Why would anyone want to have someone shitting into their brains anyway? There is reason ad-blockers and such are so popular.
Geeks just tend confuse marketing and ads, not sure why. maybe most of them never tried to market/sell anything?
Of course, ads do work on everyone, to the extent they manage to capture your attention. When was the last time you bought anything because you saw an ad? All of them are pure cringe. Placed content/paid editorials? Just as cringe.
True to form, I've also duly ignored the article and dived straight into comment, to avoid any marketing potentially influencing me directly.
to be precise, marketing is just a way to engage with the target audience and potentially start a conversation/relationship.
It's not that hard to reach or even meet "geek" decision makers face to face. Just go to any tech conference. send something insighful to the mailing list with non-intrusive link in the signature. hit them up on linkedin/other interest groups. I'm totally OK with vendors get into bidding wars over SEO keywords so I can find what I need this minute much quicker.
Ads, however, likely do not work on non-neurotypicals as well as on normies. Some of studies on that (probably worthless fwiw): https://journals.sagepub.com/doi/full/10.1177/09567976176948...
Why would anyone want to have someone shitting into their brains anyway? There is reason ad-blockers and such are so popular.
Geeks just tend confuse marketing and ads, not sure why. maybe most of them never tried to market/sell anything?
Of course, ads do work on everyone, to the extent they manage to capture your attention. When was the last time you bought anything because you saw an ad? All of them are pure cringe. Placed content/paid editorials? Just as cringe.
True to form, I've also duly ignored the article and dived straight into comment, to avoid any marketing potentially influencing me directly.