You can tell so much about a company by their docs.

I remember first reading Twilio’s docs - and Stripe’s and immediately knowing the company is fantastic. It’s about the level of effort and craft that’s gone into them, from their design, to the examples to the tone of voice.

(Twilio’s have now deteriorated badly in my opinion and become really overly complex)

It’s the same as Steve Jobs wanting the insides of the machine to look as good as the outside.