I don't understand why people / Meta believes all social networking needs to compete or does compete?
TikTok and Facebook in my mind have very different use cases. It may be true that if people spend more time on TikTok they'll spend less on Facebook, but that doesn't mean these are comparable services. TikTok seems to be more of an video entertainment app and less a social app - more like YouTube with social features imo. Facebook is primarily a service to network with friends, family and businesses - TikTok doesn't really work well for this.
Admittedly I haven't used Facebook for 10+ years now so I have no idea how the Reels integration works, but it seems shoving short-form videos down users necks is probably a bad idea. Surely this isn't what the average Facebook user goes to Facebook for?
It would be like Netflix deciding YouTube was a competitor because "videos" and then adding a load of user uploaded videos to their video library.
> I don't understand why people / Meta believes all social networking needs to compete or does compete?
They are competing with each other over people’s time and attention. The more time someone spends on Facebook the more ads Facebook can show them, and the more data Facebook can collect. The more time someone spends on TikTok the less time they have to spend on Facebook.
The implication is that the “connections” on FB are not that deep, or perhaps more accurately, they don’t offer as entertaining an experience.
It is like being at a party with friends, family, and acquaintances but you’re bored and would rather be reading a book, playing a game, watching TV, painting, etc.
I don't understand why people / Meta believes all social networking needs to compete or does compete?
You’re right - there are still people using MySpace. But I bet people at MySpace wish they would’ve reacted to the rise of Facebook differently.
Similarly, in the five months I was on TikTok it seemed like women especially were proud they made it to TikTok and made fun of women “still on Facebook”.
I think Zuckerberg is rightly afraid of becoming the next MySpace. I don’t know if there’s a way to prevent it though.
The average Facebook user goes to Facebook because they have nothing else to occupy themselves with for 15 seconds, and Reels are the perfect functionality for this
Their real users are advertisers. The advertising budgets are limited. So are people's attentions span (which, again, is what they are selling to their real customers.)
TikTok and Facebook in my mind have very different use cases. It may be true that if people spend more time on TikTok they'll spend less on Facebook, but that doesn't mean these are comparable services. TikTok seems to be more of an video entertainment app and less a social app - more like YouTube with social features imo. Facebook is primarily a service to network with friends, family and businesses - TikTok doesn't really work well for this.
Admittedly I haven't used Facebook for 10+ years now so I have no idea how the Reels integration works, but it seems shoving short-form videos down users necks is probably a bad idea. Surely this isn't what the average Facebook user goes to Facebook for?
It would be like Netflix deciding YouTube was a competitor because "videos" and then adding a load of user uploaded videos to their video library.