> I don't understand why people / Meta believes all social networking needs to compete or does compete?
They are competing with each other over people’s time and attention. The more time someone spends on Facebook the more ads Facebook can show them, and the more data Facebook can collect. The more time someone spends on TikTok the less time they have to spend on Facebook.
The implication is that the “connections” on FB are not that deep, or perhaps more accurately, they don’t offer as entertaining an experience.
It is like being at a party with friends, family, and acquaintances but you’re bored and would rather be reading a book, playing a game, watching TV, painting, etc.
They are competing with each other over people’s time and attention. The more time someone spends on Facebook the more ads Facebook can show them, and the more data Facebook can collect. The more time someone spends on TikTok the less time they have to spend on Facebook.