You do not have to look at any market data to conclude that is unacceptably user hostile - I don't mean "acceptable" as in financially, I mean that it's unconscionable.
I mean... I am. It's hostile to the user, period. It doesn't matter if 99% of AppleTv owners have another device, it's still user hostile.
I suppose it might not be "insane", just malicious, if the intent is to force some amount of the N% of people with just an AppleTv to buy another apple product. Then it wouldn't be insane or stupid, but it would be scummy as hell.
