Qantas markets quite effectively on being safe. People are pretty quick to react to markets without great regulation and it quickly becomes a key differentiator.
You write it sarcastically but this actually was why canned food became so popular, at the beginning stages it was practically a guarantee of the brand being as close to actually safe as possible.
There was no regulation that food manufacturers had to use sanitary canned containers, it was almost purely market forces that spurred the adoption.
Of course once the canning technology became cheap enough, even low quality brands could afford to can everything, so it stopped becoming a reliable differentiator. But that was decades later.
Just try and differentiate snake oil (a petroleum distillate like baby oil) because no one likes a dry flaky snake and snake oil (from the first pressings of Tibetan mountain snakes) used in Dr MacGillacutty’s Genuine Snake Oil Restorative Tonic that cures gout, athlete’s foot, constipation, rickets, baldness, and 20 other diseases.
A decision made possible, in a sense, by the strong safety culture which is partially enforced by regulations. Even the cheap ones, in most markets, are save enough, meaning very save.
Unless you talk bush flying in Africa or Latin America, but that is a different market segment anyway.
