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I can't remember the last time anyone I know chose an airline because it is "marketed on being safe".

When a choice is possible at all, price is always what makes the difference in my experience.



A decision made possible, in a sense, by the strong safety culture which is partially enforced by regulations. Even the cheap ones, in most markets, are save enough, meaning very save.

Unless you talk bush flying in Africa or Latin America, but that is a different market segment anyway.


I know, my point is that you can't count on "marketing" to ensure security.




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