> The novelty in the iPhone wasn't a touchscreen, it was a capacitative multitouch screen and a UI framework that could do their app designs but still at 60fps.
I'd agree with this, but it's also not the narrative I was arguing against :-)
In other words: it was the attitude espoused by John Carmack more than Steve Jobs. New technology creates a new market IF you can make it work brilliantly well.
And, frankly, Carmack's "trick", which he does but doesn't admit to, is to rewrite everything from scratch every time he makes a release (more or less). That's how, that's why he got so incredibly good at it. Innovate once, optimize 10x (by throwing away what you got), repeat.
Companies don't do that, because it means having a department make tech demos and nothing else. Again, and again, and again, the SAME tech demo.
I'd agree with this, but it's also not the narrative I was arguing against :-)