Nothing is a 'bonus' when you buy something. You paid for it, you should get it. I have never pirated a single thing in my life, but I am seriously thinking about doing it now. I have been forced to pay for the same thing many times over because the copy I 'own' doesn't transfer and it stops working. Why is it a crime if I rip a DVD I paid for but not theft if they stop providing a service that was paid for?
They would still own the physical copy of it. Having the bonus goods that come with the thing you buy not be available forever is nothing new.