I'm a bit lost here. Shouldn't the blame fall more on the people who used someone else's name without permission and acted like jerks when asked to stop?
Why are we holding the victim to a higher standard now?
It's possible for someone to have the legal right to demand something and still be a butthead for demanding it. Noting that fact doesn't make you a jerk.
As I mentioned earlier, I was not here to debate the legality of his (or Apple’s) actions, but from the moral perspective.
In my view, what the Apple engineers did was inappropriate, especially when they doubled down after being asked to stop. It’s not unlike typical bullying behaviors seen in high school ("it's just a joke, why so serious?"). Jokes on someone else are only funny when they approve them.
If he had called Apple “a butthead fruit company”, it wouldn’t make sense to hold him to higher standard.
But a legal response to some light hearted rudeness? That was him taking things to a significantly lower standard.
If instead, he had used “Butthead Astronomer” to refer to himself on occasion, that would have only added to his (already significant and well deserved) legendary status.
Why are we holding the victim to a higher standard now?