I realize I may not be the average consumer, but I love Impossible Burgers. I generally try to limit my intake of mammalian meat for animal welfare reasons, but I've found no other alternative satiates that "red meat craving" like an Impossible burger can for me.
I love chocolate, and while I'm skeptical this will taste like my favorite dark chocolate, I'm open-minded that it could be a viable substitute on some occasions.
I can’t remember which one did the BK Whopper and White Castle burgers - beyond or impossible. (I live in Europe but was spending most of my time in the USA when these came out).
Whatever one it was - it has a heme protein extracted from soybean roots which gives it that blood smell and taste that is so satisfying.
Both used Impossible AFAIK (pretty sure they both have them still, too).
> it has a heme protein extracted from soybean roots which gives it that blood smell and taste that is so satisfying.
Glad you like it. Personally, I wish places didn't replace the real veggie burgers with them, but that's mostly a side effect of American restaurants tending to think there should be exactly one veg option so they can't coexist.
Are you sure that was an Impossible burger and not a Beyond burger? I've tried both and the aroma of Beyond burgers (which I think taste fine but the aroma of uncooked patties reminds me of cat food) was much more noticeable to me.
I love chocolate, and while I'm skeptical this will taste like my favorite dark chocolate, I'm open-minded that it could be a viable substitute on some occasions.