Don't think you understand the definition of trolling. This isn't trolling. It's either a marketing ploy or an oversight, but neither is designed to make you angry and get you to post disparaging things on your blog or elsewhere, which is what trolling is. I realize that's what it's done in your case, but that was not the intent.
I'd say the modern usage of troll is more like "to frustrate in a clever or unexpected manner" (at least on sites like reddit and its [very large!] irl readership).
I honestly did not understand immediately what the article was about. I misinterpreted both the title and the content itself until I was half way through it.
I agree with OP: the term "trolling" is generally understood very differently from how it is used in the article.
I assure you he did not – colleagues and I have been using troll in precisely that way for at least two years. Language is ever flexible. Trolled can mean someone getting you irritated, whether they meant it or not.
