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We Just Thought, 'This Is How You Start a Company in America' (forbes.com/sites/groupthink)
223 points by staunch on Oct 25, 2014 | hide | past | favorite | 86 comments


"We started in January 2012, and may still be the only Asian YC founders ever."

So that is not true. 9gag is from Hong Kong. Semantics3 is from Singapore. Strikingly is from China. Memebox is from Korea. Cleartax is from India. Those are just off the top of my head, I'm sure there are more.

That being said, I actually would love to see more Asian startups applying to Y Combinator. We should be funding one from each country EVERY batch, not just averaging one per batch. I've made several trips to Asia now talking with startups to try and better understand how YC can do a better job and what is it about their ecosystem that makes the Asian startup scene so different. For example, I did office hours with over 60 Japanese startups trying to understand why it feels different over there. What surprised me the most was how much we take for granted here in the US about our startup ecosystem and values.

My plan is to write this all down in depth soon and figure out what actionable things can be done by YC to help. Stories from companies like AnyPerk help, but so much more needs to be done by us to reach out to founders out there.


In Japan at least, there is a very different mainstream cultural perception of 'startups'. It is basically not OK to try one and fail - you do not get credit for trying, and it can have a significant negative impact on your career if you do not succeed. There is a small, fairly tight-knit community within which this is obviously not the case, but mainstream Japanese culture still takes a conservative, and predominantly dim view of the 'startup'.


And by "significantly negative" read "You have forever passed on the opportunity to work at any Japanese megacorp." Think of an alternate universe America where AmaGooBookSoft did substantially all of the hiring at universities and if, on the day you were invited to interview, you said "Oh I am exploring a startup so I don't want a job this minute" that barred you from them for life:


Sad. There seems to be an outsized amount of artistic/sci-fi as well as technical talent in that country. It's a net loss for the world economy that Japanese culture cuts the balls off the prime movers.


My Chinese friend says that the reason there isn't a startup culture in China can easily be explained by guanxi. Specifically, for Chinese people there's no obligation to not rip off an investor (especially a foreign one), and the reverse is assumed true too.


The reason sounds interesting... But there is a startup culture in China.


When you are trying to solve a problem which is specific to the country, then I am not sure how very effective would it be for the founders to come to the US, work on something, and try it make it big from there. I guess YC would need some members who know about the scene in each country. That help would be a lot more effective I guess.


Disclosure: Indian W'15 applicant here. Very pleasing to my ears. Few days back @sama also mentioned in one of the interviews to local print about wanting to make inroads into India and I welcomed it. Done properly YC can get nice response here.

Some of the challenges or differences about Indian start ups which you might have to address are:

a) Visa related issues: This is taken for granted by applicants from EU and other visa-on-arrival countries but it's a huge Qn mark for Asians. eg: I still don't know if we're selected for interview will I have to arrange for a B1 or B2? Will we be able to get it within a month? (There's an elaborate application process with long waiting periods - US embassy is notorious for rejecting on flimsiest of reasons). If we get selected, I'm still bit unsure what visa will be applicable for the 3-4 months of incubation period. To what extent YC will be involved in visa process. What happens after that? Some of these things are not laid out upfront in YC FAQ as of now.

b) Incorporation: The more you branch out into Asian territories the more likelihood that for many startups it won't make sense to incorporate in USA. Or maybe have a dual structure with HQ + subsidiary in USA/$home country (Ours might be dual). On the other hand there are some SaaS cos who have a Delaware co just for ease of seting up merchant a/cs and ease in collecting recurring payments (We still don't have Stripe here).

I know this comes later in the picture but I think some of the uncertainty around these Qns would keep many an Asian startup from applying.

For someone in Boston, if he doesn't make the cut, he can always go back to his home and figure our whatever he wants to do after 3 months. He loses just 3 months of his time. For many of us it's not easy to decide to upend your roots/family everything for that one chance of making it big only to realise all the wind is out of your sails after 6 months due to some stupid visa/IRS issues or for that matter even FDI/tax guys back in our home countries (eg even huge cos like Amazon India with billions of dollars investment in their Indian arm, are still caught in Indian tax/FDI redtape - they're facing an ongoing struggle against authorities as well as entrenched local retail community. They are forced to operate as marketplace and still have to dance as music changes). There's a reason why we're #134 in ease of doing business and #179 in Starting a business (out of 189).

So I think a clearly thought out YC roadmap on visa/incorp in itself would be a huge bump to smart founders.

b) The type or quality of startups in India is slightly different than the typical SV co. The typical SV startup goes: Stanform/MIT grads, batchmates, started building a SaaS/app2.0 product in final-year from dorm -- where you first figure out how to get millions of users and then sometimes after SeriesA maybe think about monetisation. Many of them get acquihired, defensive acquisition before making a cent in revenue. The good startups here in India that I like are mostly revenue generating from day one. Enough to have founders earning 3x+ of his erstwhile salaried job. They might not have hockey-stick growth in millions within months. A hockey-stick chart of nonpaying users is as good as 1/3rd of same chart of solid profitable paying users I reckon.

c) The way you do due diligence has to be slightly different. Yes there are lot of smart founders but just due to our sheer numbers you'll also find more shady characters (which in absolute nos would be a huge jump from what you might encounter in SV, even if %wise same - so a perception problem), so you'll have to gradually build up your sniffing skills in other vectors and also set your internal founder-meter accordingly. Plus there's a lot more diversity here in social/living conditions hence the founder diversity that goes with it. Which also means the good founders might be disproportionately outliers on the map which YC or SV references. eg: IIT gets a huge mindshare in SV but I see more startups from non-IITians here.

There are lot of similar subtle things from an Indian founder's perspective. I know coz I've grappled with some of these until I studied and organically warmed up to an idea so strong that made me jump through all the hoops and decide to go for it.

Would be glad to discuss any further - my email is in profile. (or in person alongside YC interview :-)


I'm not related to YC in any way, just an applicant like you. I'm a US applicant, even-though I'm an immigrant and wasn't born here. I'll try to answer some of your questions from common knowledge + my understanding:

1. Getting a US visa may sometime be difficult or take time. My best advice is to get the visa anyway when you can. This way you're ready to come to the interview if and when you're invited. Visa is just a way of getting here. Serious candidates are up for promoting their startup in any possible way. Many of these ways go through the US and especially SV (angels, VCs, acceleration programs, the big US market, tech giants, etc). Get it anyway if you can, regardless of YC.

2. I think you actually have a huge advantage as an Indian founder - you have a native access to a huge talent pool and a huge market. Since the ease of doing business in India is at the bottom of the global rank, this advantage is even bigger.

3. No Stripe in India? Difficult place to do business? Difficult place to start a startup? These are real problems. It sounds like a source of many GREAT startup ideas. And Indian founders are, again, in advantage here.

3. As for incorporation, I think it's about what makes sense to your company. Every place has it's advantages - many big US VC firms fund only companies with a US office while having an R&D and support site in India is cheaper than in most other places. I'm sure the that folks in YC have good advice about what's right for your company. If you must incorporate already - I don't think that getting incorporated in India will disqualify good candidates from YC.

4. From what I know and read on YC's formal posts, they can't get you a visa. Tourist visa should be enough to get here (it gives you the equivalent of what EU visa-on-arrival gives you, but for 6 months instead of 3). When your company will get US funding over some threshold you should be able to get a working visa. I used to have a tourist visa in the past (wasn't born in a visa-by-arrival country). My co-founder will soon be on a tourist visa, so I know what you're facing. One of the HackerRank (YC S11) founders didn't get a visa eventually. So his co-founder attended YC in SV and he stayed in India. They kept working hard & on remote during YC. They are very successful today. DONT let any visa stop you.

5. About your difference from a guy from Boston - you and I are not that different at all. Each of us will leave his place and life if accepted to YC. For you the opportunity may just be bigger and more important, because it gives you full access to the best place in the world to start a startup.

7. Forget about a 'Typical YC applicant'. Be the best applicant and founder you can be, regardless of YC. Their application is built to find great hackers. Graduating from a top US school/IIT can help to demonstrate your abilities, but it's ONLY one way and doesn't necessarily mean you're a successful applicant. Get a founding experience, keep hacking, contribute to open-source projects - all of these help and matter.

Read this blog post by a recent YC grad: https://medium.com/theli-st-medium/hi-im-a-mom-and-a-start-u.... Forget about typical applicant. She made it while having two little girls in LA. Read her words: Grits, Perseverance, Passion. Not visa, IIT or anything like that.

Msg me if I can be helpfull in anything else. Best of luck with your YC application!


Thanks for your perspective David.

On re-reading maybe I personalised those comments a bit too much or it comes out as litany of excuses which was not what I intended. Just wanted to let Kevin know what makes the Indian/Asian mkt different since he specifically asked for it.

1) Yep, that occurred to me & I started that process before YC results. (got rejected by YC btw)

2) Talent yes. Bottom ranking in start/ease of doing biz more than overcompensates for the talent part IMO.

3) Not necessarily. Our RBI/customs/payments by design at govt policy itself is screwed - much of it I don't understand. So yeah if you are a veteran in finance/payment domain with ministries in your rolodex and money to plough in for years - maybe. High risk, decade-long timeline, but ultrahigh payoff kind of bet if one can pull it off.

4) Working visa & HackerRank. This is exactly what I wanted to know. Thanks. PG has said multiple times that they insist on entire team to be physically there. And I can understand why from YC's pov.

5) Agreed. I overshot on that remark.

7) Yes, read her story. Very inspiring. That's what keeps us going.

Thanks again for your response and hope you got in for the interviews? Don't see email in your profile. Can you ping on mine?


>I did office hours with over 60 Japanese startups trying to understand why it feels different over there.

As someone who has "Start a company in Tokyo" on their long-term plan, can you elaborate? I wish there was more out there about international startup hubs.


Duly noted.. let's have a coffee when you're in the area again and review some vests


How you start a (tech) company in America:

* Move to the valley.

* Come up with a really good idea. Or at least a gimmick that will be a fad for a time.

* Find a generous person from the upper echelons of the wealth distribution (or a club of them) who have enough money to fund your idea or gimmick.

* Make a deal with them so that your business becomes part of their diversified portfolio. The risk to them is hedged by being broadly invested. The risk to you is a real ultimatum of your time.

* Work tirelessly and thanklessly. If you do succeed you will give a large part of your company, and many times control, to your patrons.

* Furthermore, because you've waited as long as possible to IPO all of the initial growth to launch your business into 9 or even ten digit figures has been captured by the upper class - the common man never had a real chance to invest in your idea.

* That's okay though, the common man probably isn't paying you with dollars anyhow. You're probably collecting his data for sale and for advertisement (or rather partnering with a company that does for you).


I've never really understood these comments. As someone who's founded two VC-backed companies and raised millions of dollars I have to tell you that the parts that bother me really aren't "working tirelessly and thanklessly" for the benefit of my "patrons" who aren't taking any risk. I actually really like my investors. Many of them are effectively startups, too: most funds, especially new ones, have to work hard to source and get into good deals and demonstrate a return so that they can raise their next fund. That's far from guaranteed. Those investors are as much entrepreneurs as we are, just in a different sector. I'd say probably 70% of my investors fall into that category.

Occasionally a founder will get screwed by a VC. It's happened to people I know. In retrospect it's very rare that they didn't see it coming, and usually it's more complicated than just "investor screws founder." Investors have to work with the small ecosystem of each other and new startups on an ongoing basis. It's an iterated game and truly bad behavior gets you shunned. It really does.

It's actually more often that I hear that people wished they'd raised VC. I have several friends who have bootstrapped successful multi-million companies who look back over how they got there and the challenges they face now and wish they'd raised money. Yeah there are a lot of great small businesses - and bootstrapped startups - that do well without getting investors involved. But I can tell you first-hand that investors can really add value and drive entire fields much faster than they would have otherwise matured, and at the end of the day come out successful in real terms.

Founders have ways to diversify. I've executed minor equity swaps with a few friends to create a portfolio of my own. It's more "downside protection" (hopefully) than designed to replace the possible returns from my own company, but those investments have actually done really well.

It boggles the mind that in this corner of immense wealth creation and the freedom to do really whatever we want to do - if you don't want to work on something, don't start that company - what people fixate on is "investor vs founder."

Just go do it. A lot of the stuff you wrote about above really aren't things you worry about.


>the common man never had a real chance to invest in your idea.

This part of your very pessimistic comment is certainly true, and I would like to point out that this is the government's fault, not Silicon Valley's. People who aren't rich are legally not allowed to invest in startups. [1]

But the unstated major premise of your comment, which is wrong, is that investment in startups is some kind of magic bullet for making tons of money. This is demonstrably not the case. One of the common justifications for the law in [1] is the fact that high-risk investments like startups are not necessarily any better than traditional low-risk investments (like stocks in big companies), and (by some metrics) are worse.

1. http://www.sec.gov/answers/accred.htm


Startups used to IPO while there was still a large amount of risk, so it was possible for a public market investor to invest and capture value.

Today's startups choose not to. Anti-government types will say that the only reason is SOX. Honest and intelligent people will admit that there are a lot of other factors too, mostly around the finance sector getting better at capturing growth stage value.


I completely agree that VC is not a magic money making bullet, but I don't think it matters for the post.

Certainly there are patrons who will lose money. Having a portfolio full of lemons isn't going to make any financial elite any money. Most will hire accountants and financial and technological advisors. Some will provide extra services (advice, contacts, demo day audiences, etc) to bolster the prospects of their portfolios. Some will fail anyway. The ones who stick around are the ones who are good at it.

The real unstated major premise of my comment is that it is essentially impossible to be a self-starter unless you are already rich, which (along with the other stated bits) implies that growth in the tech industry concentrates wealth and that there is a mobility problem that runs counter to our nice cultural myth about geniuses in garages.


"the common man never had a real chance to invest in your idea."

You may not realize that VCs are investing on behalf of the common man. Most of the LP's in VC funds are entities like pension funds who represent the common man's money.


I'm skeptical. Most of these funds disclose at least the categories of assets they invested in - what is this asset class called and can you point me to a prospectus that mentions it?


https://www.calpers.ca.gov/index.jsp?bc=/investments/assets/...

You'll notice Insight Venture Partners (an investor in Twitter) and Khosla on the list, to highlight a couple.


To add to that, university endowments are also a big component of VCs, in addition to pension funds.

I think a couple years ago a judge ordered Berekely to release the fund performance figures for the VCs they had money in, and most of them don't even do well (measured in terms of IRR).


Er do you not know anything about how collective investment in things like pensions Unit trusts and Investment trusts work.

Most of the big main stream IT's have a proportion of there capital in pe/vc - read the annual reports


This is the very reason I take Dash[1]'s approach to success. He has half a lifetime stored up in a savings account, and he works a fraction of the time I do per week.

1. Make a small niche app.

2. Market it ferociously.

3. Don't be a slave to your job, make it the other way around.

4. Be your own #1 customer.

[1]: http://kapeli.com/dash


Interesting! How'd you know that about the developer's situation? Digging around kapeli.com, it doesn't talk much about it.


The developer gave some insight on his blog here:

http://blog.kapeli.com/dash-for-ios-android-windows-or-linux


You do not necessarily need to start in the Valley to become successful, especially if your situation there imposes additional hurdles to success. Living out of a car or tenement is generally detrimental to one's ability to focus on the business.

It's always amazing to me that as tech entrepreneurs we largely sell to others the idea that technology enables us to do anything from anywhere, but simultaneously believe that there is exactly one place on earth where we must phyiscally be to get anything done. The ideal place to start a startup is anywhere that your day-to-day life issues can take a backseat to working on your startup.


It's always amazing to me that as tech entrepreneurs we largely sell to others the idea that technology enables us to do anything from anywhere, but simultaneously believe that there is exactly one place on earth where we must physically be to get anything done.

A hundred times, this. Granted, with current technology remote is much less efficient than face-to-face collaboration. But then there is also the all-to-important courtiering side to it, which might be rather awkward to do with a telepresence robot (I guess).


From random readings, it appears that great musicians, scientists, artists live not only during the same era, but usually very close to one another.

I guess today you could call the Internet the city/town.

There is also something to be said about what seems to be serendipity. When there is a high concentration of people doing the same thing, you are more likely to bump into people who can help you turn your vision into a reality. This is why you hear the joke "Go to jail with a bachelor in theft, come out with a PHD in insert_high_level_crime_here."


> From random readings, it appears that great musicians, scientists, artists live not only during the same era, but usually very close to one another.

I'm highly skeptical of this claim. Can you back it up?


There are several well-documented examples throughout history: Vienna at the turn of the twentieth century[1], and the Florence Renaissance during the fifteenth century.

[1]: http://www.amazon.com/The-Age-Insight-Understand-Unconscious...


I'm on my way out and maybe someone else can chime in with more relevant references, but as a starting point, this is something studied at least in business/economics. Wouldn't surprise me to find something similar for the arts/sciences:

http://en.wikipedia.org/wiki/Economies_of_agglomeration http://en.wikipedia.org/wiki/Business_cluster


<Edit>Leave your email in your profile, and after doing some research I will send you info. This is a very good question.</Edit>

Sorry for the late reply. I picked up a coffee table book titled "100 of the World's Most Beautiful Paintings," reading through it, I would quickly Google artists, and found a few lived close to each other and during the same era. I would have to go through it again, but surely I will add it here once I do.

Something more obvious would be Socrates -> Plato -> Aristotle.

Also Einstein's influential TOR work on the Atomic bomb when highly capable scientists advanced the same work in the United states at the same time.


More relevant reading: Where Good Ideas Come From [http://www.amazon.com/gp/product/B003ZK58TA?btkr=1]


I agree, but the founder was able to pull the rabbit (that is, Paul Graham's own words) out of the hat at the right time.


Living in a Mission dump trying to sleep three people to a bed is not how you should be starting a business. Why do people think this is how you optimize for success?


Right. Nothing against this company and all the best to them, but what is the larger narrative this story is building? Its really exploitative to tell young people that they should come to one of the most expensive places in the world and sleep in their cars so they can have the privilege of giving equity to Y Combinator.

It's something really dark in California's culture (I have lived my entire life here). From '49 to Hollywood to now Silicon Valley, its a reverberating call for people to come here and get rich quick. And in any gold rush, its always better to be the ones selling the pics and shovels than the ones buying them.


I think a lot of the time people miss the positive side of these stories.

It's not just a story of impoverishment, its also story of adventure. If you were going to backpack around the world, you're certainly going to be sleeping somewhere dumpy, eating poorly, dealing with crazy situations, etc. But thats okay, because you've accepted that you're trading off comfort for some unique experience.

When I was a teenager, my friend would crash at my house and we'd just hack on our websites, play computer games, and occasionally step outside. For weeks at a time, that's all we'd do. And honestly it was some of the most fun and fulfillment I've ever had.

You don't really get to do that as an adult, except in extreme cases like when you try to build a startup. Life isn't about necessarily optimizing for comfort or salary. Sometimes its more fulfilling to do what you want to do, where you want to do it, on your terms.


I absolutely agree, but people need an honest appraisal of the situation. You should be making these sorts of decisions because this - in the moment - is the lifestyle you want, not because you believe it will make you a founder of the next WhatsApp.


I'm a bit more laissez-faire about the messaging behind these stories. Your assumption is that young, naive founders are being suckered and exploited by the perpetuation of these stories, because they don't need to live such extreme lifestyles to be successful. This is partially true.

But we already know that we all can't be winners, and most ideas will be losers anyway. In our subgroup of grinders, I don't know that there is a significant statistical difference in the outcome vs the normal population of startups. But heuristically, we know that people willing to put themselves through more pain are objectively tougher, and harder to kill. Traits that probably are pretty good to have for a startup entrepreneur.

Thus, I don't think its such a bad thing for entrepreneurs to do, even if its for the wrong reason. We don't need to protect anyone from themselves, startups are such an extreme experience that they'll quickly know whether or not they're happy with their decision.


Sure; I'm not saying no one should do this - and definitely not saying that people shouldn't be allowed to do this.

What I think is a problem is the way that it is memetically emerging into a life narrative. To take an example that is probably not controversial - many people are going to college who really should not be. It isn't advancing their interests and often isn't even intangibly edifying for them. Why are they going to college? Because there's a cultural messaging telling them to go to college. Their ability to self-determine is being undermined by a larger sense of what they are supposed to do.

So if there's a narrative that you should eat ramen, work 100 hour weeks, so on, to try to catch the Zuckerberg lottery - well, who wins in that game? A few of the people playing, and also the VCs.


Time to roll out my favourite Venkatesh Rao link, I think: http://www.forbes.com/sites/venkateshrao/2012/09/03/entrepre...

EDIT: I submitted it to the front page as well, for good measure: https://news.ycombinator.com/item?id=8510967


This is what the press does. The median or average case isn't interesting, so they find interesting stories that are outliers and write about them. Is it illustrative of what normal people can and should expect? No. Is it useful in any way for somebody who wants to start a business? No. Is it interesting? Yes. The press' job doesn't involve building a useful narrative for people, it is just to write interesting stories.

Changing the press is not going to happen, but if you disagree with this story, I highly recommend flagging it and if enough people agree that will drop it off the HN homepage.


I think the only reason to flag it would be the title, which is bad clickbait. The narrative problem goes deeper than the press's interest in rags-to-riches stories; journalists are not the only ones telling people that if they too would give up their comfort and security, they could be uplifted by the grace of VC investments.


Have you guys not noticed that the article was not written by a journalist?


I could just as easily say that you are building a narrative wherein people should become dependent on modern material goods (many of which did not exist decades ago and most of which would be considered frivolous luxuries 100 years ago), and therefore always forced to work on someone else's idea.

It might be more clear if you would describe utopia for us. If someone wants to try a zillion ideas without answering to anyone, who should pay them in the meantime? And would that money be enough to live comfortably in one of the most sought-after areas in the world?


100 years ago frivolous appliances like washing machines where unesercery because you had a maid to do the heavy work


What's your point? The author who was sleeping in tight quarters also had access to washing machines at a laundromat, and did not require a servant.

So what fundamental, basic aspect of life are the authors giving up by temporarily lowering their cost of living? Is whatever they are giving up so important that it undermines the freedom that they gain? Does it make it impossible to join the "normal" life later?


that the so called "material" goods allow us a better quality if life than our grandparents and great grandparents.


I believe Taro would be the first person to tell founders they should NOT follow their path to building a company. In retrospect, he realizes how ridiculously naive they were. The lesson that I take away from their story is that even if you don't have a good plan and it turns out it was stupidly inefficient, you can still succeed if you just don't give up.

I see a lot of smart founders give up even with a good plan. The reason? They don't have grit.


I don't hear anybody claiming that. The article is just the story of what these guys did.

The determination behind it, on the other hand, is damned impressive.


I took the story as descriptive, not prescriptive. Did I miss some subtext suggesting otherwise?


I'm assuming it was because they didn't have any money at the time, not as a business strategy. Personally, I'd stay home and build software that solves a real problem, but I'm not in YC...


It just makes a good story feeding into the mythology of SV. Not to take anything away from these guys for their actual achievements, but the article itself is nothing more than color-by-numbers startup porn clickbait.


You're right that most people's experiences don't turn out this way, but that's why it's worth reading. I also think it's unfair to say that this is nothing more than clickbait. It's easy to see a lesson about grit here and I think founders need to hear these stories as much as possible...regardless of where they are located.

Also, it seems odd to me that you would say that you don't want to take anything away from their achievement, because this seems to be the only reason you're commenting. I think it's very obvious that Taro has no agenda to perpetuate the mythology of SV. It just happened to be in SV that these series of events happen to him.


Well, it also puts you in a desperate position and you make decisions (and possibly accept deals) that you normally wouldn't take.

I've been on both positions. When I had no money coming in, it was always in the back of my mind and my business ideas were short-sited, not creative, and rushed. They all failed.

I go to tons of startup events where new companies are presenting and the majority of business and products I see are exactly this. I'm not sure if it's because of a lack of experience of the reasons above.

I only became successful when I had money coming in and didn't have to worry at all about it. I could focus on my business goals with a clear head. The money was a part-time consulting job. I was able to quit it after a year because I was making more with my business. It's been going strong for 2 years now.

I guess I'm different. I don't think I would ever go h ycombinator. My first business idea involves very-little up front capital, but has nice returns. I'm going to use the proceedsa to invest in my next idea, that requires some capital. My ideas are always profit-centric. If it's cool, but has little chance of making money, I don't even consider it. I consider those hobby projects I might create for fun.


Nice story. I'm so tired of hearing all the "get rich without stressing yourself - by using this one simple trick" folks. Not that I encourage going to extremes for no purpose, I just don't see these as extreme at all. Just determined.

Sharing a room with a few people for a little while to save the last bit of money? I just call that camping and adventure, which some people actually seem to like. Have the commenters here never been camping? Travelled on a small boat? Been in competitive sports? Hiked a mountain? And they cry about sharing a room for a little while? What a bunch of wimps!


When most people go camping it's not because they can't afford a flat


Yup, pure ego. Competing to be the guy who can show off that he got away with doing the least. It's the adult version of trying to be the too cool for school guy.


This valley conceit is just astounding. Do some of you people who are obviously so smart at what you code and create really think that this is the only way to go about being a success? You look like trapped otters.


sorry 99.99% of hn commenters are not as cute as otters :-)


"Three days into joining YC, we decided to pivot. We’d been working on the dating site for six months at that point, and we knew it wasn’t working... Also, I’d read a study that said happy employees are twice as productive as unhappy employees. That was the beginning of AnyPerk."

After all the flak the word 'pivot' has gotten I'm surprised to see it used this way here. This does not seem like a pivot, but rather you just deciding to work on a completely new business. Were the two ideas related in any way? Did anything in the original dating business inform this new idea?


Presumably "the team" and "being in YC". Which is reasonable -- you're in a program with a time-limit, together in a foreign land, and you realise the idea you had isn't going anywhere. So they took their advantages (time in YC remaining) and applied them to a different problem/application.


Is it just me or do other people also find the idea of pivoting after three months really troubling ?

I've seen two kinds of people creating start ups so far : business school guys and "real job" guys. The first type are really focused to one thing : making money. The second type have a passion for their skills and had an idea on how to improve something in their field.

The first type can pivot to about anything, because ultimately the product is just a mean of getting rich. The second type feels the need for their product in their every day life. So profitable or not, they really want that thing done.

Somehow i've always found the "real job" type the most interesting to work with.

Edit : business school guys doesn't mean you went to a business school. It's just a mind set. Same for "real job", i mostly mean passionate about one specific personnal need.


From what I gather from the last paragraph of the story, they found out they were doing something they didn't really care about. If that was the case, then pivoting is the only right choice IMO.

Sometimes you just have to try something in order to find out whether it's working for you or not.


money is the life blood of any startup. Many pivot because they weren't thinking enough about their profit model and realize it's not going to work.

I'm a mix of the two. I only work on products that I know fills a void, but are also profitable.


Can someone explain AnyPerk to me? Is it just a middleman for employee perks? What is the added value? Why couldn't a company look at their landing page and say "thats a good idea, I should buy my employees movie passes", but not sign up for AnyPerk?


I worked in a Japanese megacorp which used the local systems available for doing this. From the corporation's perspective, it costs rat spit to buy a very wide selection of perks for their entire employee base and they don't have to spend any time managing it.

I never once took advantage of anything in the booklet, as I was a salaryman and all of my waking hours were spoken for, which is one reason why prevailing rates for this are so low in Japan. Still, had I wanted to take advantage of the movie pass perk (50% off a ticket at a local chain), the process would have been "Call a toll-free number or log onto the website, speak with a rep for a minute, give her my membership number and the address of a local convenience store, and then consummate the transaction there." Note that at no point have I inconvenienced my HR department.

(Your offer as a perk broker to vendors is "Will you cut us a deal on N units of your service if we bring you happy, well-behaved, middle class paying customers with lots of disposable income?" The conversation goes like this: "Hello hotel chain corporate sales department. Can we buy 100 nights in your off season?" "OH YES YOU CAN." "Great! Make it worth our while." "WE CAN DO THAT." "And we'd prefer 30 day net payment terms, counting after use." "Umm could you maybe pre-pay for the whole block?" "100 nights." "30 day net it is!")


From the description you gave it sounds the business model of AnyPerk is based on the fact that HR departments are too lazy to do their job.


I'd phrase it as "HR departments prefer to spend their time negotiating with an insurance provider over how many millions a group policy for 200 people costs versus negotiating with a single employee over a mutually acceptable showtime for Frozen."


I believe you get a fairly significant discount buying through them.


The amount of cynicism in the comments for this story is astounding. The list of complaints is long. By my accounting, people don't like that the founders were:

  * naive
  * exploitative of the funding climate
  * deluded into irrational personal sacrifice by dreams of riches
  * whiners for thinking their hardship was hard
  * bad decision-makers overall by coming to SF
What happened to being charitable? Taro and co have built a real company out of nothing, and they took a particular path to get there. No one was harmed and it looks like they had a great time. Startups are HARD and you should expect successful (for some value of success) companies to have odd beginnings.


I had to resubmit this because the first post got missed. This is one of the best startup stories I've heard. Good luck with AnyPerk, guys!


Thanks for submitting!


The problem I had with this article was that there was no substance on what they actually did to create the product and start a company. How did they arrive at the idea of AnyPerk, what did they do? Did sleeping in the TacoBell parking lot or sharing a bed in a $10/night hotel do something for their startup other than low burnrate. How did this help them? Seems they had a (wrong) idea in their mind on what you have to do to start a business in America and in the end they contributed more to that idea by only telling a story of sharing a bed/sleeping in a car. Someone naive may come along and think if I sleep in a car in a parking lot, and sacrifice my privacy I'll have a successful business. There was more to this story and this was their opportunity to state that. I wanted to hear about how the idea came about, how they created a site, then they spoke to and contracted with x number of vendors to provide these perks that they are essentially reselling.

Pretty weak article. I would have said that its not worth being on front page of HN, but comments are interesting.


Sometimes it just takes talking to the right person to get your start. It may take a few thousand no's, but one yes can change your life. This story is inspirational and reminds me that you have to put yourself out and communicate with others not just build a great product.


I wish more university students had this kind of attitude. Instead of "Let's take out the maximum amount of loans so I can get a new iPhone!"

Well done.


he's a great kid, i am a very proud investor


Do people really use loans for iPhones?


Yes, in two ways:

- By buying on a subsidized contract, you've effectively used a loan for an iPhone. It's not different just because the phone company issued the loan.

- By using a loan for something else (e.g. tuition, automotive, housing), and then buying an iPhone instead of paying down the loan


I wouldn't consider buying an iPhone on a subsidized contract a loan because you are just commiting to have service for a set period of time. You would be paying the same amount for service regardless if you were under contract or not.


> You would be paying the same amount for service regardless if you were under contract or not.

No, it's lower if you bring your own device with most carriers. http://www.att.com/shop/wireless/byop.html


I've known people who've subsidized their phones and unnecessary possessions with college loans, yes.


Thank you!


Taro, two questions:

1. What was your thought process when pivoting from a dating site to AnyPerk? They seem to me like two unrelated things.

2. You say that your burnout was very low, but living three guys in a motel room, surely it has to be hard from a mental perspective, how did you guys cope with that?


Thanks for the questions.

1. We pivoted a several times during YC days. Initially we were trying to pivot into similar ideas. (standard "pivots") but after discussing really hard internally, we decided to think what we really are excited about regardless of what we had been working on, and we felt AnyPerk is the idea that we wanted to work for the next 10~ years.

2. I have to admit that it was not easy, but when you are working on your best idea with best people you know is so exciting that you can feel so positive about everything.


No one should have to consider living in their car when starting a business. I guess that's how it goes in America.




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